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106.9 THE LIGHT LISTENERS HELP STRUGGLING FAMILIES DURING CHRISTMAS SEASON

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Listeners “adopted” families in need – all of whom were struggling financially – by offering to provide clothing, gifts, food and other items during Christmastime. 106.9 The Light worked through 14 crisis assistance ministries, who identified 177 families in need in area communities. The station set aside nine hours of air time (6-9 a.m. and 12-6 p.m.) on Dec. 14 to promote the need and have each family adopted. The response was so great that all 177 families had been adopted by 12:30 p.m. “Our station team, the volunteers, everyone, watched in awe as listeners called in to help out families they didn’t know, so that this Christmas, the love of Jesus was something they did know,” said Jim Kirkland, executive director of 106.9 The Light. “Our goal with the project was not to raise funds, but to raise up families to help other families. We had phones ringing off the hook as people just jumped at the chance to provide for others’ needs.” The ministries working with the families are in 12 communities, including: Asheville, Black Mountain, Forest City, Hickory, Mooresville, Morganton, Newton, Shelby, and Spindale, N.C.; Boiling Springs and Travelers Rest, S.C.; and Johnson City, Tenn. This year’s effort was the second “Families Helping Families” project put on by the station. About 106.9 the Light Founded by Billy and Ruth Graham in 1962, 106.9 the Light’s mission is to lead as many people as possible into a personal and dynamic relationship with Jesus Christ. The station broadcasts from its studios in Asheville, N.C. to portions of seven states and around the world on the Internet at www.1069thelight.org.


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